For over 3 decades, Weston Centre has had an iconic status amongst the skyline of San Antonio. The tenants and businesses that call it home create a welcoming professional environment unique to downtown’s corporate office landscape. Our goal when asked to develop a brand for Weston Centre was to create something that matched the iconic legacy of the building. Our team drew inspiration for the brand from observing how the shadows interact with the tower’s facade. The lettermark we developed fused the modern architecture of the building (represented by the sans serif) along with the serif nodes of the W (representing the refinement of the building and its amenities.
We also worked to design and build the website, to optimize tenant engagement and exhibit the unique features of the building to aid in tenant acquisition. Our work centered around the
OUR ROLE: Brand Development, Web Design, Photography
In collaboration with Efinit Media & Pelican Image Creation
Weston Centre
